This case is only available in Dutch 🇳🇱
- Winner of a Dutch Interactive Award in the B2B Commerce category
- Faster shopping and checkout using the scanning feature in the app
- Access the full range of more than 100,000 items via the app
App as key touchpoint in omnichannel strategy
Developing an app against an existing e-commerce platform with the lightning-fast service the customer is used to from Wildkamp. That was the request from Wildkamp. The new Wildkamp app has not only become high level technically. Considerable steps were also taken to align the app with the company's ambition to become a fully omnichannel partner. With an e-commerce app as a result.
The technical wholesaler of the Netherlands
When we talk about Wildkamp, we are talking about the technical wholesaler of the Netherlands. Since 1972, the company has built up a huge assortment that is distributed entirely from its own distribution center in Coevorden. The clientele consists mainly of B2B customers, and Wildkamp has the unlimited ambition to always offer the best service. A customer must be able to place an order today, to take the order tomorrow. In short: a wholesaler that knows its stuff when it comes to logistics.
A customer should be able to place an order today, to take the order tomorrow.
Step 1: Taking a pass
Step one was a pass; a strategic and analytical phase to align business demand, user needs and technical opportunities. A product vision for app emerged from this. A vision that matches Wildkamp's sky-high ambition to become an omnichannel partner, and at the same time is concrete enough to proceed to operation.
Wildkamp always close by
With the new app, Wildkamp is always nearby and customers can view product information and order easily anytime, anywhere. From his pocket, work bus or warehouse. Customers can also scan products in the store with the special scan feature and see personalized prices and product info. And not unimportantly: faster checkout.
Our strategists, designers and developers breathe mobile, focusing on the end user. But no one knows the end user better than the customer. Thus, in agreement with Wildkamp, we drew the conclusion that not so much the product, which from our theory had to be prominent, but the unit in which can be ordered deserves an important place: the number of cans, kilos, meters. In short: sometimes the cooperation is allowed to fizzle out, but this leads to better results.
Dealing smartly with contingencies
In any development process, unforeseen factors can occur that make the process more complex. It is our challenge to deal with these in such a way that they work out in favor of the customer. In the case of Wildkamp, it was a difference in speed between the test and live environments that caused delays. Through better caching and various other shortcuts, we ensured maximum speed, making not only the test environment, but also the live environment significantly faster.