Modern travellers’ expectations are rising at a relentlessly fast rate. They expect to be informed, inspired, and taken care of at every stage of their journey, with each contact point providing a valuable addition to their overall experience. It is therefore essential that every touchpoint adds value, making the journey noticeably easier or more enjoyable.
“Move helps us bring passenger-centric innovations to our customers through our mobile app.” JOHN NEWSOME. Chief Information Officer Orlando International Airport
Mobile is the centrepiece of every customer journey. Modern travellers turn to their phones for information about flights, departure times, aircrafts and check-in desks. They also use them to find (tax-free) shops and restaurants, locate their luggage, hail taxis and secure suitable parking spaces.
The perfect travel experience also calls for a growing number of additional services and interaction options. Chatbots that provide instant answers 24/7, augmented reality features that guide travellers into and out of the airport, or new loyalty programmes that enable airlines and airports to better understand their regular customers.
In addition, each experience must seamlessly integrate with others. For example, when a customer reserves a seat or parking space through the website, this information should immediately be available in their mobile app. However, each new touchpoint does, of course, add complexity to providing a seamless travel experience.
Our DAP platform brings all touchpoints together within a modern, modular architecture, allowing centralised management of each individual touchpoint and the provision of relevant content. This continuously enables all data to be transformed into new insights and possibilities.