This article is only available in Dutch 🇳🇱
Move has been PLUS's digital and strategic partner since 2018. We work closely with their digital team. Last Thursday, the team came by for an inspiration session. Our creative strategists gave interactive workshops on Design Thinking, dealing with frictionhunters (mobile-native consumers with high UX expectations) and the latest mobile trends. Head of Digital and E-Commerce Stephan Bosman and Product Owner Brechtje de Leij were present at the event. We of course met with both for a short interview!
What do you expect from this afternoon?
Stephan: 'As I know Move, today you guys are coming up with current events and trends that we haven't thought about yet. You have a good idea of what is going on in the market, both broadly and worldwide. Of course we think we know everything, but you know a lot more. Especially in the field of mobile. PLUS and Move have the same down-to-earth mentality. That is a good match which makes that we like to visit you for these kinds of sessions.'
What steps does PLUS want to take in digital in the coming period?
Stephan: 'There are plenty of plans, but we don't need to be a frontrunner. We notice that the customer is becoming increasingly digital, so we are working on catching up digitally with competitors in the market. That's the most important thing for us now: getting on par with what's in the market. Not becoming the most innovative supermarket, but looking at our distinctive character. At PLUS that lies in very different things such as local entrepreneurship, local products and the one-to-one relationship with the customer.'
Usually an agency is only good at strategic concepts, innovation or coming up with new things. But you can both develop in steps and zoom out and look at things conceptually. Move is at home in all markets and I find that very inspiring.
What inspires you in working with Move?
Brechtje: "I find it very clever that you know how to translate what we want with little input into all kinds of strategic concepts. On the one hand, you start 'with the end in mind' and think in terms of possibilities. On the other hand, your proposals are always practical and feasible, within the constraints of, for example, budget or time. I find this combination of dreaming and doing very clever. You offer inspiration and practical tools, from the smallest designs to the biggest concepts and everything in between. Usually an agency is only good at strategic concepts, innovation or thinking up new things. But you can both develop in steps and zoom out and look at it conceptually. Move is at home in all markets and I find that very inspiring.
What is the biggest challenge you see in digital right now?
Brechtje: 'I think there is a challenge for every digital brand to smartly bridge to the physical, real world. To be more relevant at every moment and be of value throughout the chain. How do you make physical moments insightful, measurable, SMART and how do you capture that? Broadening that horizon and filling that in smartly is, I think, a very big challenge.'
Is Move Insights for your organization?
Also interested in an event full of mobile insights and inspiration? Contact paul.fellinger@moveagency.com.