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Move4Mobile and M2mobi together largest NL mobile agency

The merger creates a mobile powerhouse focused on further conquering the international market
Through our merger, we bring together a large amount of specific domain knowledge

Personalized experiences

Kosse identifies a clear trend where large organizations are looking to bring together more and more data streams and content sources on mobile. "For example, in apps for international airports like Hong Kong, Dubai and Dallas Fort Worth, we not only bring together numerous data about flights and bookings, but also, for example, options to make purchases, reserve parking spots or find the check-in desk with the shortest queue. Seamlessly bringing together such a personalized airport experience requires a lot of specialized knowledge and also creativity."

Domain expertise

To create a complete mobile experience, Kosse says domain knowledge is also becoming increasingly important. "You have to really understand the specific challenges of your customers for that," he states. "That applies both to their business challenges and the needs of the end customer. Furthermore, domain knowledge is also crucial for bringing together and analyzing large data streams. Through our merger, we bring together a large amount of domain knowledge in areas such as finance, consumer brands, the energy market, digital services and eCommerce platforms."

New management

Both companies will operate under their own names until the summer. The new board consists of Robert Kosse (CEO), Stephan van Leeuwen (CFO) and Jan Gerard Gerrits (Corporate Development). Commercial director Paul Fellinger of Move4Mobile will also have that position at M2mobi. Herbert Bosscher is Move4Mobile's new Managing Director, Mike Smolders gets that position at M2mobi.

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