Framna's bright future: a message from CEO Joacim Jeppesen

Our brand

The name Framna is rooted in Old Norse, reflecting our Nordic heritage and meaning 'to bring forward', 'to produce', and 'to evoke or imagine'. In other words, shaping the future and what is coming. It embodies our ambition and continuous drive to extend and expand our capabilities in the digital product space, creating innovative and forward-thinking products that help businesses become leaders within their categories - because when it comes to digital products, it’s a ‘winner takes all’ market. 

Our rebranding to Framna represents a consolidation of our strengths, merging the best of Bontouch, Move, and Shape to create the future of digital products. Our trusted client partnerships are a critical component to our success, because we create impactful digital products in close collaboration with our partners. This collaboration model and mindset is so ingrained into our beliefs that we have embedded it into our brand mark, representing both the letter 'F' for Framna, and the ampersand (&). Framna & Partner. Tightly connected.

Our ambition

We have set an ambitious goal to become the world’s leading digital product agency! This aspiration is a natural extension of everything we have achieved so far, having built some of the most widely used digital products for the most well-known brands in the Nordics and globally. Reaching millions of users every single day. It also means, continuously raising the bar and being world-class in three key areas that we’re committed to: 

Products - We aim to define, design and build the most meaningful, cutting-edge digital products that delight users and drive business value for our brand partners. We do this by mastering the best full product-life-cycle methodologies, and in tight bonds to the leading technology and platform providers. By setting new benchmarks for product experience, we help our partners become leaders in their respective markets.

People - We strive to be a workplace that attracts and retains the best and brightest talent from across the world. People who care deeply about our partners, our products, and their colleagues. Our teams thrive when diverse competencies and perspectives unlock new insights, ideas, and value for our partners. Everyone’s benefiting from our 'galaxy brain', a vast mesh of knowledge and expertise available to everyone, everywhere, all the time.

Partners - We attract the most ambitious brands and businesses that aspire to be product leaders in their categories. Our partners value quality and understand that their competitive advantage and ability to drive business outcomes lies in delivering exceptional user experiences, excellent utility, and pushing the boundaries with innovation to stay ahead of their competition.

Fulfilling our ambition requires scale, so we will be growing rapidly in the coming years, welcoming thousands of new colleagues across the world. This growth will occur both organically and by welcoming other like-minded agencies to join Framna—teams that share our cultural values, deep product focus, and ambitious vision.