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Reaching the young generation
- An app especially for the young generation
- A hyper-interactive design
- Many interaction opportunities that resonate with the target audience
App for NPO Zapp: catching, captivating and engaging elusive tweens
Tweens. The target audience of television channel Zapp. A challenging target group in terms of user experience. As native mobile users, they place high demands on the functionalities of an app. For them, we designed and built a brand new app. An app containing the latest programs and movies and podcasts.
Hyperinteractive design that says you to you
An app for young people that feels mature. That was our goal for the design of this app. This new app focuses on interaction.
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Ready for the new generation of media users
The media behavior of young generations in particular has changed significantly, partly due to the influence of social media. NPO's youth brand Zapp wants to be indispensable in the lives of this young generation. To keep them interested, activated and committed, Zapp wants to connect directly through a renewed app. Content and interaction are central. Move took up the challenge to realize this app. By making use of future-proof, agile, dynamic and modular front-end technology, we are responding to the needs of the target group. Important for this is insight into the current needs of the target group. With the realization of the app, Zapp's focus shifts from transmitter to 360° platform in the coming years.
Always engaging. Not too big for the smallest and never too childish for the biggest.
Tweens are more media savvy than you and me. Young, but certainly not inexperienced. AND already used to a lot. Their UX experience is sky-high. The apps they use, such as TikTok, Snapchat and Instagram, are the crème de la crème. Hence our focus on a rock-solid, dynamic and interactive design to capture, fascinate and engage them and make them a little more independent.
Measure twice, build once
The prototype developed in the design phase was tested by UXkids with a panel of 12 kids. The resulting feedback was processed, after which we developed the app over a period of three months. Prior to the release, we organized an internal friends & family test at the office, during which the beta version of the app was critically examined one last time by the target group.
A steady base that tastes like more
Going live with the app was an immediate success. The new interaction features such as voices and emoji caught on from day one. Download the app in the stores now!
Would you like to learn more about this case or like to work with us?
Geert Bults
