This case is only available in Dutch 🇳🇱

Top Michelin star experience

Order the creations of international celebrity chefs from around the world quickly and easily online

Client

Uqonic Chefs

Platform

Android, iOS, Web

Expertises

Design, Development, Content

Download app:

Results

A very user-friendly and intuitive CMS system.
Within ten weeks, a first proof of concept that not only users but also top chefs are excited about.
A smart data link between the platform and the system where Uqonic Chefs keeps all the information about the different regulations by country.

Top Michelin star experience at home in a few clicks

With Uqonic Chefs, culinary enthusiasts can quickly and easily order the creations of international celebrity chefs from around the world online.

That requires a highly flexible digital platform that, on the front end, must provide the premium customer experience to which this target audience is accustomed. On the back end, chefs and creative teams worldwide must be able to effortlessly post their culinary content. Moreover, Uqonic Chefs must deliver the resulting orders on time and in accordance with numerous local preferences and rules. To us, the challenge is to serve out this ambitious order on time.

Versatile content

The comprehensive and versatile content with which the platform will seduce discerning clientele has a particular eye for quality and detail.

‍

Rapid delivery

Time is a critical factor in this challenge for several reasons. To develop a decisive B2C platform requires lean & agile working. In addition, there are a number of crucial questions open at that time about the exact approach to this unique new culinary platform, which must facilitate the entire customer journey from discovery to ordering.

For example, which consumer groups belong to the optimal target group for the innovative concept? Which star chefs are willing to use their reputation and dishes on the new platform? What does the ideal onboarding procedure look like for both demanding target groups and what requirements do they have for content presentation and interaction on the new platform? An agile collaboration with Uqonic Chefs makes it possible to implement the answers to these questions.

Steep learning curve

Given the minimum time-to-market required, these questions must be answered during the development and production process of the new platform. Fortunately, this goes hand in hand with the lean & agile method with which Move has approached demanding projects for years. Bottom line: "We're not just building a product for the pioneers in the premium food delivery industry. We're building a tool to learn what product to build." The steep learning curve imposed by the client further sharpens this trusted approach.

So are some key requirements from the customer side. The new platform must also be able to support other culinary delivery formulas in the future. All users must also be able to easily place and arrange the necessary content independently on the new multi-entity platform or, for example, add new local URLs. Thus, the back end of the platform must also be set up in a very user-friendly and intuitive way.

Special attention to quality and detail

Right at the briefing, Uqonic Chefs presents clear and detailed directions for the desired approach and premium look and feel of the new platform. The participating international star chefs, their dishes and lifestyles will be the main focus. The comprehensive and multifaceted content with which the platform will entice the discerning clientele must therefore also be judged with their particular eye for quality and detail.

Continuous learning, validation and optimization

To guarantee qualitative focus, native specialist Move produces an initial mvp/prototype of the intended frontend in React within a few weeks. This guarantees optimal performance and thus the most attractive user experience. The choice of Contentful guarantees the highest possible quality and flexibility of content management that the global rollout of a high-quality B2C platform requires. The (subsequent) integration of commerce tools and Adyen secures transactional processing at the highest possible level.

A continuous learning cycle

Immediately upon delivery of the prototype, Move starts a continuous learning cycle to continuously optimize the distinctiveness and ease of use of the frontend. The weekly series of intensive user researches puts every aspect of the developing user experience under the magnifying glass. Despite, or precisely because of this uncompromising approach, Move managed to deliver an initial proof of concept within just ten weeks that convinced not only users, but also top chefs who have since been approached.

Among others, culinary superheroes Mauro Colagreco and Andreas Caminada decide to attach their reputations and dishes to the new platform. In addition to his three Michelin stars, Colagreco (Le Mirazur, Menton, France) was voted the world's best chef several times. Andreas Caminada also cooked up the maximum Michelin score at his own Schloss Schauenstein (Fürstenau, Graubünden, Switzerland).

No items found.

High quality information and inspiration

To ensure the quality of content around these culinary geniuses, Uqonic Chefs sends out content teams around the world. They provide videos and other visual material in which chefs take visitors to the platform on a culinary adventure, as well as giving an intimate look at the person behind the star chef. Each of the available dishes will, of course, be given its own detail page.

In addition to the very critical eye of the chefs, all content inscribed on dishes and ingredients must also comply with very detailed local regulations. The Amsterdam platform complies with regulations by stating "the dish may contain nuts. In Zurich, the user must be able to immediately see what kind(s) of nuts are involved, and what allergic reactions they could potentially cause. To display all the required information instantly, Move is developing a smart data link between the platform and the system in which Uqonic Chefs keeps this info.

Apps with very exclusive user experience

Within two months, Move will begin development of the corresponding mobile application. Just as for the web applications (React), the native development specialist uses development tools and (design) standards created specifically for Android and iOS. As a result, the available possibilities for each platform are optimized, and the new platform can always offer the most attractive user experience.

In the respective web shops, however, you will not yet find the Uqonic Chefs app. To underline the exclusive nature of the culinary experience, download is only possible by personal invitation. Only after several hundred leading foodies and other culinary authorities worldwide have shared their judgment and feedback will the app become more widely available. And starts the next phase in the mission to place the exclusive dishes of the world's best chefs worldwide on the dining tables of the most demanding and adventurous culinary enthusiasts within a few clicks.